WHAT IS UX DESIGN?

UX Design or User Experience Design is an iterative process. The goal during this process is to understand your customers and their needs and to design a solution that solves a problem. This is done through various research, testing and design methods.

UX Design is a process. Without it, 9 out of 10 times, you end up with a product no one use.

UX Design is a process. Without it, 9 out of 10 times, you end up with a product no one use.

WHAT IS UI DESIGN?

UI Design or User Interface Design is a part of the UX Design process. This is the final art design, presented as mockups and should always be created as a result of research, wireframes, prototypes and testing.

Creating UI Designs without proper UX Design work, is like putting paint on a car with no engine or steering wheel. It may look great but wont work.

KIM PERATT. Founder Mobile Applied.

WHAT'S THE PROBLEM?

A UX Design process is all about problem solving and to do so we need to understand your costumers’ problems and needs. Once the problem is identified this will be our focus and our goal will be to design a solution that will solve this problem.

BEFORE YOU LOOK FOR A SOLUTION,UNDERSTAND THE PROBLEM.

RESEARCH.

People play a key part of the project’s success. Research is done at the beginning of the UX Design process to make sure we understand your customers’ needs and to make sure the solution we create make sense. Research is done through interviews or/and surveys.

Your costumers play a key part of the project’s success.

Your costumers play a key part of the project’s success.

TESTING.

Testing is done throughout the whole project to make sure the solution make sense and to see if we are on track meeting your customers’ needs. During the testing sessions we ask people to navigate through the solution and to perform specific tasks. Important we only observe what they do without guidance, this way we can test both if functionalities and graphics work as intended.

Testing is done throughout the whole project to keep improving the solution and to make sure we meet your customer needs.

INFORMATION ARCHITECTURE.

Information Architecture is done to organize the solution’s key content and hierarchy. This is displayed with boxes and labels. Many apps are confusing and overloaded with information due to a poor Information Architecture.

If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.

ALBERT EINSTEIN.

WIREFRAMES.

Wireframes are a black and white schematic blueprint of the solution displayed with different flows. It’s a representation of all individual screens’ content and functionalities. Wireframes does not include any final art designs.

Wireframes are a black and white schematic blueprint of the solution and does not include any final art designs.

Wireframes are a black and white schematic blueprint of the solution and does not include any final art designs.

MOCKUPS.

The final art designs for the User Interface is presented as Mockups for all individual screens. Mockups include all final graphical elements such as fonts, images, colors and icons. Mockups are created after the Wireframes are done and tested.

User Interface Design is presented as Mockups and are created after the Wireframes are done and tested.

PROTOTYPES.

A low-fidelity Prototype is made with sketches or with wireframes and tested to get input and feedback from real users on concept, functionalities or/and flows. 

A high-fidelity Prototype is created with mockups and tested to get input and feedback from real users on functionalities, icons, flows and UI Designs.

We alwaysuse prototypesto get quickuser feedback.

SO WHY INVEST IN UX DESIGN?

Some people claim that they can create successful solutions skipping this process and sure this happens, yet products that are based on good UX Research can address your costumers’ needs more efficiently and as a result be more successful. So, under-estimating the importance of the User Experience Design process can lead to either releasing a product that does not work as intended or low market success comparing with the other projects who are doing it. So, in the end, it’s more expensive not doing the UX Design comparing with the cost of doing it.